Advertising
Art direction for a mini-ad campaign. Also collaborated with copywriters to craft an engaging headline, copy and call to action.
Printed Presentation
This ad campaign was one of my favorites. ALL Crane (Equipment & Rental) was in need of direct marketing to showcase their services (daily and long-term rentals, service maintenance, and new and used crane sales). As art director, I collaborated with agency photographers and printer heads to deliver a beautiful mailer paired with a detachable magnet enclosed in a soft felt-finish red envelope.
Catalogue Design
Editorial layout design and art direction of HLC dinnerware catalogue. Worked with artists, photographers, and food stylists to ensure a classy and clean look and feel. Additional asset work included “Genuine Manufacturer” logo concepts and finalized design. View the entire catalogue here.