Brand Creation and Design
AmVenture Insurance
“We’re champions of the small business owner – those who built their business from the ground up – who are now looking to protect it.”
BRANDING
Amventure Branding
I was hired to help brand the AmVenture Insurance Agency. This included a soft logo rebrand, complete design system creation, evolving color palettes, icons, illustrations, website and microsites, social media presence, marketing collateral, tangible assets, and onboarding application. View AmVenture’s Branding PDF here.
AmVenture supports the multi-taskers: the head chef and the waiter; the photographer and the bookkeeper. “We’re champions of the small business owner – those who built their business from the ground up – who are now looking to protect it.”
Lead Designer, 2017-2019
The Challenge
As a lead senior designer, my challenge was to work with other designers to transform AmVenture’s startup ideas into a brand as unique as its users. Designed assets include logowork, brand guidelines, illustrations, website design and mobile application workflow user experience.
Icons and Complementary Illustrations: Design work for unique 100+ product icon library. Each carefully crafted for specific target markets and audience and paired with designed illustrations.
Website + App Design: Working with a small team, I designed AmVenture’s website pages from conceptual stages to execution. The main focus points were designing pages mobile-first, whilst A/B user testing alternate home pages, form inputs, and landing page designs. I also worked on AmVenture’s app.
Project + My Role: As a startup, AmVenture needed help branding its identity across multiple mediums and platforms. My role was to design all digital collateral building a unique persona while maintaining consistency.
Pain Points: Through A/B user testing, and competitor research, we found that designing a homepage “Get a Quote” CTA above the fold was crucial to success.
Solutions: Armed with this knowledge, I built various homepage designs for testing, including an alternate beta app download which encouraged users to utilize for convenience.
Social Media, Marketing + Advertising
Research and design work for AmVenture’s social media venues including Instagram, Twitter, and Facebook.
Pineapple on Pizza? Using this oh-so-controversial topic, AmVenture invited expo show attendees to interact with a kiosk + vending machine, picking a side and winning a prize.