Brand creation for AmVenture

AmVenture supports the multi-taskers: the head chef and the waiter; the photographer and the bookkeeper. “We’re champions of the small business owner – those who built their business from the ground up – who are now looking to protect it.”

I was hired to help brand the AmVenture Insurance Agency. This included a soft logo rebrand, complete design system creation, evolving color palettes, icons, illustrations, website and microsites, social media presence, marketing collateral, tangible assets, and onboarding application. View AmVenture’s Branding PDF here.

As a lead senior designer, my challenge was to transform AmVenture’s startup ideas into a brand as unique as its users.

Icons and Complementary Illustrations

Design work for unique 100+ product icon library. Each carefully crafted for specific target markets and audience and paired with designed illustrations.

Website + App Design

Working with a small team, I designed AmVenture’s website pages from conceptual stages to execution. The main focus points were designing pages for mobile-first, whilst A/B user testing alternate home pages, form inputs, and landing page designs. I also worked on AmVenture’s app.

Project + My Role: As a startup, AmVenture needed help branding its identity across multiple mediums and platforms. My role was to design all digital collateral building a unique persona while maintaining consistency.

Pain Points: Through A/B user testing, and competitor research, we found that designing a homepage “Get a Quote” CTA above the fold was crucial to success.

Solutions: Armed with this knowledge, I built various homepage designs for testing, including an alternate beta app download which encouraged users to utilize for convenience.